Guide On How To Choose Domain Name & Brand Naming Strategies

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Have you ever been stuck trying to figure out a great domain name for your portfolio? Have you ever wondered whether you should use your personal name or a brand name for your domain name?

MrBenBurns attempts to answer these questions with a few tips, tricks and tests to put your domain name ideas through.

Choosing the right domain name is a vital step in creating your digital brand. Whether you’re a freelancer, trying to get jobs with bigger agencies, or a small business owner ready to launch a brand online, following these steps to choose your domain name and test it will help you pick the right one… or two.

Sponsored by Porkbun! Click here to get a .design domain name for $5 👉

5 tips
01:29 Make it short
01:40 Make it easy to spell
01:49 Make it easy to say
01:52 Make it easy to remember
02:00 Make it yours
03:10 Should you use a business or brand name?
03:55 Should you use a personal name?


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Mohammad Mahmoudkhah says:

I hate .design domains it makes the url longer

Edward Cazares says:

i love you guys so much just watch the rebuilding a brand series and almost cried at the end. thank you

Prince Symenouh says:

But I went there and rather saw a "" and not "" — Why did you eventually use the dotcom ?

Jesus is ALIVE says:

Very interesting!!! Fantastic video 🙂 !!! Hey, just a note. Sir, are you aware, the sequence of your verbal-words do not match the sequence of your written words at the "25 Second" point in this video? In particular: written at the top is > WHAT THIS IS? However, your verbal-words transpose to say: > What is this? Keep up the fantastic informative videos.   Thank you, Howard

Rakib Hasan says:

I think he should future his bold head coz those guys have bold head are a genus in their field.

prayalways says:

Should I put a comma and LLC after my business name? Or leave the LLC out of it?

Heimdall says:

Why do you think its becoming a trend to have long domain names? It's because everything is taken! Mostly by shitty company's who want you to buy their domain for stupid prices.

mike bernal says:

What is the difference between using different domain registrars from different countries such as Godaddy, Crazydomains vs. Porkbun? Porkbun offered me 311.89 for 10 years while Godaddy for $1000+ and Crazydomains for $ 676 for using .design extension? Should I stick with an Australian domain registrar if I am located in Australia? Thanks.

Brian S R says:

Registering a ".design" or ".art" or whatever… VERY bad idea. You will CONSTANTLY be under the shadow of the ".com" and it is long, as he acknowledges. This guy and his company are also admitting that they have a deal where they are getting a percentage of the profit if you register this type of terrible domain. But they are not giving good advice. If you have a geographically focused site, you can register a "country code TLD" such as ".mx" for Mexico or ".ca" for Canada, etc., or if you're a non-profit, ".org" is respected. But in other cases, stick with the ".com".

FlyingKiwiify says:

"make it easy to spell" says the guy from 'The Futur'

Anil kumar says:

Hi, I have taken a new Domain name Eagle Softech ( for starting my business in web design and development. Can you please give me an idea that is ok for making a BRAND or not. Please reply with your opinion.
Thank you,

Ramon omaR says:

'Make it easy to spell'. 'The futur'.

Kyle Li says:

My name is Kyle Li, and someone took and just parked it on hover… been watching it for months now.

jhay jatulan says:

"HUMANLOVEFAILS" can i use this name for may business

Elmehdi says:

you thank you

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