Should Your Domain Name Contain Keywords to Boost SEO Rankings?

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If you want to rank higher in Google, having keywords within your domain name makes it easier.
Subscribe here to learn more of my secret SEO tips: https://www.youtube.com/subscription_center?add_user=neilvkpatel
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Read more on my blog: https://neilpatel.com/blog/

Just look at Hotels.com. They have the term “hotel” in their domain name and they rank really well.

But just because someone ranks well for a term it doesn’t mean they will be the leader in the space. For example, booking.com is larger than hotels.com and they don’t have a keyword in their domain name.

Now, you can still rank if you don’t have a keyword within your domain name. You can always add keywords within your URL structure, which is one of the reasons I rank for terms like “online marketing” even though my domain name is NeilPatel.com.

When picking a domain name try to keep it short and of course if you can fit in a keyword, great. If not, no worries. More importantly, your domain name should be memorable which will make it easier to brand.

Comments

Harshit Mishra says:

Hey Neil
I have done mistake while creating my domain it has a very messy name but some of the keywords rank really high on the first page to the first link some time but I don't get enough amounts of traffic…

Swaroop Jain says:

I have buyied a domain which is keyword related tell me how hard is to rank it plzzz
And can you make a video on how you can easily rank on any keyword with freetools because it help small blogger like me…
Plzz Neil Reply me

Hasan Mohammad says:

Extremely informative. Thanks for the video.

TECH OH SO CRAZY says:

Thanks for the video but I wanted to ask a more specific question, does a .com rank higher than a .online, i mean does it affect your ranking on Google search

Lucas Boyd says:

Short and sweet! Too many people over explain this process! Great video…subbed!

Sentinel says:

hey neil. thank you for another important video but,

i just have to ask you that, what if i want to start blog within the category of making money online and business ideas and what if my domain name contains both Money and Business in my DOMAIN name ( not URL as you said ). So it it good choice to go for domain which having this words in it ? is it good with Hummingbird ? what you will suggest . go for it or not ?

Shubham SpawN says:

Neil,
You are Absolutely Right Whenever I Want some Tricks About Something,
This Website Comes First – Trickypedia.com.
I Love Your Video Neil. Kudos To You
My Regards.

Reverse Magic says:

IS portfolio important, do u have you portfolio site.

Edustenia says:

Neil if I have 100 articles, and in a month I start making a YouTube video for each article, using the same title, does that count as duplicate content for Google?

Chandan Chakraborty says:

Hi Neil,
I am freelance web designer and I need to start my website and showcase my portfolio and want to blogging, the purpose is i want to expert in my industry or niche and get freelance job. As like you did for online marketing. And I want same for web development niche. I not understand I will start with my own personal domain name  "chandanchakraborty.com" or any company branded domain name like http://www.crafo.com (Brand name) or famouspixel.com Which one is good for me?  What you suggest?
If I use my name do you think it's longer domain? Please help! Thanks.

Samar's Gadgets World says:

you are already best I seen your name first
awesome video
please also make videos of some secrets of your marketing
I love you and keep on supporting forever
thanks

Abhishek Rajput says:

how to include keyword in URl?

Abhishek Rajput says:

Neil how many months you worked on your first blog and earn profit.

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